Coors

Coors Brewing Company
Distributor Conference
Las Vegas

Following the racing theme of the event, the Coors "Pit Crew" took the stage mid-presentation to give the speaker a much needed freshening which included among other things, new shoes, jacket and a glasses cleaning...all under 12 seconds!

The Pit Crew also helped get the participants seated before the event, making sure the coveted pole-positions (the front row) were not left unoccupied.

To speed things up...or perhaps just make things more ridiculous, the Pit Crew mounted miniature bicycles to run the microphones for a little Q&A.