Qwest Communications approached A.C.E. about adding some actual "spirit" to their new "Spirit of Service" campaign. Qwest brought A.C.E. in to a two-day conference "pep rally" to lighten up the barrage of information being imparted to the sales force just prior to the campaign launch. Through a series of appearances, A.C.E. added levity as well as reviewed and reinforced Qwest's content.